Effective Date: November 2, 2025
Last Updated: November 2, 2025
This Privacy Policy describes how I Need a Better Way™, a DBA (Doing Business As) of Smart Web Marketing (“we,” “our,” or “us”), collects, uses, and protects your personal information when you visit our website, subscribe to our content, or interact with our services.
We respect your privacy and are committed to protecting your personal data in compliance with Canadian privacy laws (PIPEDA) and applicable international data protection regulations such as the GDPR and CCPA.
1. Who We Are
I Need a Better Way™ is a digital education and media brand operated by Smart Web Marketing, based in Niagara Falls, Ontario, Canada.
Legal Entity: Smart Web Marketing
Operating Name: I Need a Better Way™
Contact Email: [email protected]
Mailing Address: Niagara Falls, Ontario, Canada
2. Information We Collect
We collect personal and non-personal information to deliver educational resources, updates, and personalized experiences. The information we may collect includes:
Personal Information You Provide:
Name, email address, business name, and any other details you voluntarily submit through forms, downloads, or communication with us.
Automatically Collected Information:
Device data, IP address, browser type, operating system, referral URLs, and activity logs (via cookies and analytics tools like Google Analytics or Meta Pixel).
Transactional or Marketing Data:
Information related to your engagement with our guides, email campaigns, or digital offers (open rates, click-throughs, downloads).
We do not knowingly collect or store sensitive information such as credit card data or government-issued identification through our website.
3. How We Use Your Information
We use the information we collect to:
Deliver requested content such as free guides, toolkits, or newsletters
Improve our educational materials, website performance, and user experience
Communicate updates, offers, and resources relevant to your interests
Respond to inquiries and provide customer support
Comply with legal obligations and resolve disputes
We do not sell, rent, or trade your personal information to any third parties.
4. Email Communications and Consent
By entering your email on our website or landing pages, you consent to receive communications from us related to:
Free resources, updates, or tools you requested
Educational articles or newsletters
Occasional promotional offers for related products or services
You may unsubscribe at any time using the “Unsubscribe” link in our emails or by contacting us at [email protected].
We comply with Canada’s Anti-Spam Legislation (CASL) and all major international email consent laws.
5. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to enhance user experience and collect website analytics.
You can adjust your browser settings to refuse cookies, but some site features may not function properly without them.
Common tracking tools we use:
Google Analytics (for anonymous visitor data)
Meta Pixel (for ad performance tracking and retargeting)
Email engagement pixels (to measure open and click rates)
All data collected through these tools is anonymized and aggregated whenever possible.
6. Data Retention
We retain your information only as long as necessary to:
Fulfill the purpose for which it was collected
Comply with legal and accounting obligations
Maintain contact preferences or unsubscribe requests
You may request deletion of your data at any time by emailing [email protected].
7. Data Sharing and Third Parties
We may share limited information with trusted service providers who assist us in operating our website, marketing systems, or analytics — such as:
Email marketing platforms (e.g., HighLevel, ConvertKit, or ActiveCampaign)
Payment or hosting providers (if applicable)
Cloud storage or analytics tools
These providers are bound by confidentiality and data protection agreements.
We do not allow third parties to use your data for their own marketing purposes.
8. Your Rights
Depending on your location, you have the right to:
Access, correct, or delete your personal information
Withdraw consent for communications at any time
Request details on how your data is used or shared
To exercise any of these rights, contact us at [email protected].
We may need to verify your identity before processing your request.
9. Data Security
We take data protection seriously and use industry-standard security measures to safeguard your information.
However, no internet transmission or storage system is 100% secure, and we cannot guarantee absolute protection.
10. External Links
Our website or guides may include links to external resources or third-party websites (such as FanDuel or educational articles).
We are not responsible for the privacy practices or content of these external sites.
We encourage you to read their privacy policies.
11. Children’s Privacy
Our content is intended for adults and does not knowingly collect data from individuals under the age of 18.
If you believe we have collected data from a minor, please contact us immediately for removal.
12. Policy Updates
We may update this Privacy Policy periodically to reflect new practices, technologies, or legal requirements.
The latest version will always be posted on this page with an updated “Effective Date.”
13. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
📩 Email: [email protected]
📍 Mailing Address: Smart Web Marketing, Niagara Falls, Ontario, Canada
© 2025 Smart Web Marketing. “I Need a Better Way™” is a registered DBA of Smart Web Marketing, Niagara Falls, Ontario.
All rights reserved.